Open Road film still

2026

Open Road

Brand Film

·

Northbound

About the project

Freedom measured in

miles.

Open Road is a brand film about the moments between destinations. Shot over five days along mountain passes, it trades spectacle for honesty, letting landscapes and quiet people carry the story.

Client

Northbound

Type

Brand Film

Year

2026

Services

Services

Creative Direction

Production

Cinematography

Post Production

Behind the scenes

Drag →

Sketching storyboards during ideation

01

Ideate

Camera and lights on a production set

02

Produce

Editor working on a film timeline

03

Edit

Final film playing in a screening room

04

Deliver

The result

A brand that

feels like a trip.

The film became the centrepiece of Northbound’s relaunch across web, social, and in-store screens.

Northbound

Open Road final film still

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